So we are bullish about this segment’s eventual return to growth."
What’s going on?
Licensed toy sales are dependent on blockbuster success, andStar Warshasn’t released a single movie since 2019.
But it didn’t quite pan out forStar Wars.
Lucasfilm placed a heavy bet on Leslye Headland’sThe Acolyte, positioned to launch a whole new era inStar Wars.
Unfortunately,The Acolyteproved deeply controversial, and viewing figures were disappointing.
“It’s just lower than where that level has been set for the Star Wars titles.
“The Acolytewas canceledby Disney; the experiment had failed to pay off.
Exclusive: What’s really been going on with Star Wars in 2024?
We talk to streaming expert Jimmy Doyle from Luminate about The Acolyte and more.
So we are bullish about this segment’seventualreturn to growth.”
An awful lot of pressure rests on that one movie.
Custom image by Yeider Chacon
Do you wanna finally see baby Yoda in a movie theater, in a thing?
You bought all the merchandise even though you’ve never watched the show.
Come see this movie.”
This does feel like a make-or-break moment forStar Wars.
Lucasfilm - and the merchandising companies the studio works with - needThe Mandalorian and Groguto be a hit.
Nobody would ever bet against Jon Favreau, but that’s a lot of pressure.
Upcoming Star Wars Movies
Release Date
The Mandalorian & Grogu
May 22, 2026
Cast
